Broadly, the book is in three parts, dealing with the three important strategic parts of your business: You (and your business), your market and your marketing. Watch a summary in this slide show:

Here’s the Table of Contents:

Part One: Your Business

1. Show Your Face: Out of Sight, Out of Business

2. Lead With Value: Familiarity Breeds Content

3. Invest in Reputation: Talk Your Walk

Part Two: Your Market

4. Serve a Niche: Think Inside the Box

5. Give Them What They Want: Ask and Ye Shall Perceive

6. Build Your Tribe: It’s a Small World After All

Part Three: Your Marketing

7. Make Connections: The Buck Starts Here

8. Set Buying Frames: Come Buy With Me

9. Deliver Experiences: Good Things Come in All Packages